I’m a content strategist, copywriter, and digital marketer with over 15 years of expertise

I work at the intersection of storytelling and statistics. Using research, analytics, and a journalistic editorial process, I produce and optimize content to help brands grow.

CASE STUDIES

Content Strategy | Energy Forward Stories →
Growing reach & engagement for a Fortune 200 brand

Brand Marketing | Change for the Better →
Leading a global campaign to boost awareness & leads

Analytics & Optimization →
SEO, Social listening, & UX for a $48 billion brand

Content Marketing | Knowledge Center →
A better blog for building trust and driving conversions

Product Marketing | Catalog Overhaul →
New positioning. New copy. New sales records.

UX Journey Mapping & Copywriting →
UX content strategy for a better customer experience