COPYWRITING
In collaboration with Ptarmak Inc, I drafted verbiage for the backs of Gnu's delightfully redesigned packaging.
My direction was to evoke a playful and and indulgent interlude with snacks. Favorite line: "The healthiest relationship you can find in a bar."
Packaging and Website Romance Copy
You deserve to fall in love with your food...for real this time; to experience the bliss of your body in harmony. When most food bars leave you unsatisfied, FiberLove puts the pleasure back in your planner. It’s a delicious blend of heart healthy wholesome grains and seeds that meets almost half of your daily fiber needs in every bar.
With no empty promises (or calories), it’s just what you need to feel good inside and out—in every fiber of your being. And with nothing artificial and no GMOs, you don’t have to keep it a secret.
Between you and me, this could be the start of a beautiful relationship.
