DIRECTOR OF MARKETING
Fundamental Financial needed an improved digital presence to convey their service vision and a robust marketing plan to generate quality leads.
Working directly with leadership, I oversaw a complete website and visual identity refresh. I also developed a successful content marketing plan. Regular responsibilities included social media management, monthly email campaigns, and bimonthly publication of articles and client profiles.
Fundamental Financial
Fundamental Financial was a boutique lender specializing in working capital, asset-based lending, and receivables factoring for emerging businesses. I was tasked with identifying ways to grow its $10B portfolio of clients, which I did for two years straight. They were acquired in 2017.
Content Blogs
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Content for Social Media