MARKETING COMMUNICATIONS WRITER
As Austin Community College's Marketing Communication Writer, I was responsible for publications and promotions benefiting a diverse community of over 40,000 students.
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Workforce InfoCards: Brochures and Landing Pages
ACC wished to overhauled the print brochures and web landing pages for all 55 of their workforce education programs. Extensive research was required, followed by multiple approval rounds with each department—basically 55 separate clients. Working closely with designers and stakeholders, we ensured these pieces achieved their goal of clearly answering FAQs and streamlining dialogue between students and departments.
Lineworker Training Program Materials
ACC had a one-of-a-kind training program with local utility providers that led directly to good-paying jobs. There was only one problem: no one knew about it. Before rebranding, it was called the "Pole Climbing Certificate." Yeah. Our dynamic new campaign helped attract a wide audience of applicants and the program became a huge success.
Automotive Tech Program Promotion
Part of my job as Marketing Communications Writer included strategizing big campaigns and writing copy for a widespread audience of traditional and nontraditional students. The rest of the time I got to crank out fun, purpose-driven ads like this one. Most were directed to very specific groups. Asked to promote a new automotive tech program in a rural area, we went with imagery and verbiage any gearhead could appreciate.