BRAND POSTIONING / COPYWRITING FOR PRINT & WEB
Arbor Company operates senior living facilities in 11 states, offering progressive care options from assisted living to dementia and palliative care.
What struck me most was just how much Arbor's staff truly loves what they do and how their smiles and endearing wit belie their cutting-edge clinical expertise.
Caring Content
Compassion and clarity are what matter most in healthcare, especially in the fast-growing sector of senior living. We are talking to both seniors and their adult children during one of the most difficult decisions of their lives. So there's a fine line between highlighting offerings in a conversational way and sounding like an insensitive salesman. Accurate use of clinical terms is essential as well, especially when it comes to describing Arbor's industry-leading Alzheimer’s and dementia care.
Arbor Company has facilities in 32 locations throughout 11 states
